Our cross-border presence enables us to be the extension of our client’s organization in China while working side-by-side with the client’s senior management in the home country. This variable cost model has worked particularly well for clients that are not yet financially able or strategically comfortable to make a significant fixed cost investment into the China market. It has also proven successful for clients with existing China operations that can benefit from a complementary team to penetrate new end markets and/or geographies.
Highlink’s Virtual Office works seamlessly with the client to manage on-the-ground China sales and sourcing activities. Highlink functions as the local sales, sourcing, and management office to call on key accounts, develop distributors and/or suppliers, and provide real-time feedback to headquarter.